Business Skills Development
The task of tying marketing to business performance is serious indeed but is too often reduced to buzzwords. Strategic marketing is most often targeted marketing derived from understanding what your consumer really wants. Given that there are so many marketing channels for businesses today, business owners need to fundamentally grasp the following concepts:
- Who are my marketing to?
- What is it that my potential customer or investor wants to hear from me?
- What is the most effective channel in order to achieve maximal impact?
To help you understand all of this and more, we will be discussing how to market your businesses effectively at DPlace Second edition with Sandra Iyawa
TOPIC:
POSITIONING YOUR BUSINESS RIGHT THROUGH EFFECTIVE MARKETING
DATE:
April 12th 2014
VENUE:
805 Restaurant, adjacent NNPC Filling Station, Aminu Kano Crescent, Wuse 2 Abuja.
TIME:
4pm
ADMISSION:
FREE!
SPEAKER:
SANDRA IYAWA
(FCCA ,ACA ,MCIPR)
Sandra Iyawa is a highly experienced chartered accountant with vast experience accumulated over fifteen (!5) years in the public and private sectors.
She has key competencies in project management, change management, disaster recovery / risk and impact analysis, gap analysis, business process re-engineering and business strategy, branding and corporate re-imaging. She attained directorial level with the NHS (National Health Service) in the United Kingdom.
Sandra possesses aptitude for developing result-driven campaigns because of her superb communication skills. She has displayed consistency in managing business partners and colleagues to buy into organisations ideas.
HOSTS
JEREMIAH AGENYI
Jeremiah O. Agenyi, aka Ow'Jerry, is a Compere and a Comedian, a Humanitarian and a Social Entrepreneur. He is a team member of Nigeria's foremost offline social media initiative, #AdoptATweep. He is also a Co-Initiator of the recently launched #JustBinIt Campaign aimed at achieving a #LitterFreeNigeria. He is on the board of the Generation Of Domination (G.O.D), an NGO passionate about out-of-school children. G.O.D has been running the #Street2School Project since 2012.
BLESSING OKORO
Blessing Okoro is a Blogger, a Compere and a Talk Show Host who laughs exhaustively. She is passionate about Capacity- building, Ministry and Social Entrepreneurship. She is the Principal Strategist on the platform of the Global Consulting brand 'Think Possibilities'. She is also the beauty behind 'The Blessing Okoro Show- #BOS' and the brain behind the blog. 'www.blessingshares.wordpress.com -#Blessingshares'. She is a team member of the leading online Bible study group #TheLAFamily, a family who Learns and Applies the Word of God daily. The LA Family has been running since 2013.
CONVENER
ZAINAB HARUNA
Haruna Zainab O. is the founder and Chief Executive Officer of Decipher Solutions Resource Centre based in Abuja, Nigeria. DSRC was founded in 2012 and has worked extensively with young people in areas of entrepreneurship and education through collaborations with multinational companies, Local organisations and International Non-profits.
DPlace is the newest brand of Decipher Solutions which seeks to provide avenues for self-improvement through interractive discussions with experts in various fields in a relaxed ambience.
The program is designed to provide the right kind of knowledge to young people in their daily activities in life and work for improved and innovative approach to tackling problems and facing challenges.
Scheduled to hold on the 2nd Saturday of every month; it is absolutely free for people to attend and will be hosted in a conducive and relaxed atmosphere to encourage the reception of information.
High points are:
Seasoned and prominent speakers
Intelligent and easy discussions
Network sessions
Energizing platform
Good Music and fun contests
See Pictures from Past DPlace Editions on DECIPHER PAGE
No comments:
Post a Comment